INSP Sets Premiere Date for 2ndSeason of Ultimate Cowboy Showdown

The Cowboy Competition Series, Hosted by Country Music Icon Trace Adkins, Returns for its Sophomore Season on Wednesday, February 24th at 9PM ET

(Indian Land, SC – October 13, 2020) – General entertainment network INSP, the recognized leader in Western & Western-adjacent programming, has set a premiere date for the 2nd season of its cowboy competition series: Ultimate Cowboy Showdown.

The fan-favorite show, hosted by award-winning country music icon, Trace Adkins, will make its anticipated return on Wednesday, February 24th at 9PM ET.  Craig Miller, VP of Original Programming & Development for INSP, made the announcement.

“Our viewers really embraced the first season of Ultimate Cowboy Showdown,” said Miller. “They immediately connected with the real-life cowboy contestants and picked the ones they wanted to root for and against. We decided this 2nd season needed to be even bigger, so we filmed it in Texas, where everything is bigger. We added more episodes, more challenges, more contestants, and more prizes. Viewers are going to love seeing this incredibly talented and diverse cast of veteran cowboys as they lock horns.”

Miller continued, “Country music icon, Trace Adkins is back in the saddle as host for season 2. Trace is a Louisiana native with a profound appreciation for what it takes to be a cowboy.  He enjoys riding alongside these rough and tough wranglers to challenge their skills and cowboy code character. Then, as host and deciding judge, the cowboys must face Trace each week for an elimination round. Any cowboy who fails to perform to Trace’s expectations will be told to, ‘hit the trail’. So, things get intense quickly as no one wants to end up on Trace Adkins’ bad side!”

In Ultimate Cowboy Showdown, 14 cowboys (men and women) from all across the country compete for a life-changing prize. Each week, viewers will watch the strong-willed cowboys undergo a series of grueling physical and mental challenges that will test them individually and as teams. Chock full of explosive drama, and lots of ego, the last cowboy standing will walk away with a prize package that includes a herd they can take to market, a Rawhide Portable Corral, an Arrowquip Q-Catch 87 Series Cattle Chute, the coveted Ultimate Cowboy Showdown belt-buckle, and a lifetime of bragging rights.

The 10 episodes of Ultimate Cowboy Showdown will air on INSP starting on Wednesday, February 24th at 9PM ET.  You can get a first look at the series by clicking the graphic above.

In addition, “Ain’t That Kind of Cowboy,” the new EP from Trace Adkins is set for release Friday, October 16th. Pre-order is available now.

Ultimate Cowboy Showdown was produced for INSP by Glassman Media.