For Immediate Release
Tuesday, Dec. 8, 2020
COUNTRY ICON TRACE ADKINS DEBUTS NEW MUSIC VIDEO FOR “AIN’T THAT KIND OF COWBOY”
Premieres with Viacom/CBS Times Square Billboards, CMT and CMT.com
Stars Local Family From Murfreesboro, Tennessee
NASHVILLE, Tenn. – With over 11 million albums sold and over 20 charted singles in 25 years, country icon Trace Adkins debuts his new music video for the title track from his Verge Records EP “Ain’t That Kind of Cowboy” in Times Square with Viacom/CBS billboards, CMT and CMT.com.
“I love old westerns, and this song has western imagery throughout,” Adkins shared with CMT. “The directors had the idea of using the Dailey family to pay homage to the ‘modern-day’ cowboys. I loved how this video was shot from a technical standpoint, but the Dailey family is what brings life to the video. A real family, facing real-life issues, overcoming each challenge with grit, determination and a whole lot of love.”
Directed by Andrew and Brenna Rozario, the video for “Ain’t That Kind of Cowboy,” written by Justin Lantz and Stephen Wilson, follows the day in the life of the Dailey family, featuring a hardworking father as the modern-day cowboy at his small business Dailey Tree Care, based in Murfreesboro, Tenn., and the love he shares with his wife and four kids as Adkins portrays the cowboys of the old west in black and white while singing:
Ain't riding off into the sunset, leaving what I love behind
Only silhouette smoke from a cigarette up against the western sky
In the bottom of the bottle, high in the saddle
Thinking I'm better off on my own
I've done enough cowboying to know
I ain't that kind of cowboy
The contemporary cowboy may wear different boots, but they still uphold the cowboy code, such as always telling the truth, always helping those in distress and being a hard worker – as Adkins’ shared with CMT, “Not all cowboys ride horses, but all cowboys have heart.”
Adkins celebrated the release of his EP Ain’t That Kind of Cowboy in October with a special performance of lead single “Better Off” from the Grand Ole Opry on NBC’s “TODAY with Hoda & Jenna.” “Better Off” was released in March of this year, garnering over 8 million streams. Watch his “TODAY” performance HERE.