Country music superstar Blake Shelton championed his friends and heroes this year more than ever, from sharing singles to sharing stages – and he’s not done yet! The arena-selling, multi-media entertainer will hit the road once again for “Friends and Heroes 2020” beginning Thursday, February 13 in Portland, OR. The 16-date run will hit major cities throughout the Midwest and West Coast, including a stop at TheForum in Los Angeles (full list below). Joining him is very special guest Lauren Alaina as well as appearances by The Bellamy Brothers, John Anderson and Trace Adkins.

“The Friends and Heroes Tour was so exciting and successful last year that I couldn’t imagine not trying something like that again,” said Shelton. “Even though every night when the show wrapped, I would tell the audience that they might never see something like this again, with these legends, my plan all along was to at least try to make that happen. I didn’t know if I’d be able to get the same artists, but we were able to work it out where we have the Bellamy Brothers, John Anderson, Trace Adkins and Lauren Alaina all coming back to do the exact same tour. We were only able to do a handful of shows last year, so we’re going to take the tour to different areas so that fans will get a chance to see what we did. I feel like it was the best concert experience that I’ve ever been involved in, and I’m ready to get fired up again.”

Tickets in all cities, apart from Los Angeles, Wichita and Detroit, will go on sale October 25 at 10:00 a.m. local time. The three remaining shows will go on sale at the same time the following week on November 1. Visit for links to buy. A limited number of exclusive VIP Packages will be available. These exclusive offers can include an amazing selection of tickets, backstage tours, access to VIP hospitality lounge, preferred parking, custom merchandise and much more.

American Express® Card Members can purchase tickets for select markets before the general public beginning Monday, October 21 at 10:00 a.m. local time through Thursday, October 24 at 10:00 p.m. local time. For Los Angeles, Wichita and Detroit, American Express Card Members can purchase tickets beginning Monday, October 28 at 10:00 a.m. local time through Thursday, October 31 at 10:00 p.m. local time.


2/13 – Portland, OR – Moda Center

2/14 – Tacoma, WA – Tacoma Dome

2/15 – Spokane, WA – Spokane Arena

2/20 – Bakersfield, CA – Mechanics Bank Arena

2/21 – Fresno, CA – Save Mart Center

2/22 – Sacramento, CA – Golden 1 Center

2/27 – Salt Lake City, UT – Vivint Smart Home Arena

3/5 – Glendale, CA – Gila River Arena

3/6 – San Diego, CA – Pechanga Arena

3/7 – Los Angeles, CA – The Forum*

3/11 – Wichita, KS – INTRUST Bank Arena*

3/12 – Omaha, NE – CHI Health Center

3/14 – Denver, CO – Pepsi Center

3/19 – Chicago, IL – Allstate Arena

3/20 – Milwaukee, WI – Fiserv Forum

3/21 – Detroit, MI – Little Caesars Arena*

All tickets except where noted are on sale at 10:00 a.m. local time on 10/25.

*On sale at 10:00 a.m. local on 11/1.

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TV Tune In Alert!

Set your DVRs! Trace will be on several shows this week to talk about next week's premiere of Ultimate Cowboy Showdown!

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Trace Adkins To Host New Modern Day Cowboy Reality Competition Series: Ultimate Cowboy Showdown

General-entertainment network INSP, the leader in Western & Western adjacent-themed programming, today announced it has greenlit Ultimate Cowboy Showdown, a reality competition series designed to determine the ultimate modern day cowboy.  The series, which will air as a 6-night event, will be hosted by country music icon, Trace Adkins. The announcement was made by Craig Miller, VP of Original Programming & Development for INSP.

“We believe Ultimate Cowboy Showdown will appeal to a wide variety of viewers, including those who enjoy classic Western programming, those who idolize the modern day cowboy way of life, and those who love high energy/action-based competition shows,” said Miller.  “To be the ‘ultimate cowboy,’ the winner will be required to pass a challenging array of tests, and display the highest level of grit, toughness, and courage demanded of cowboys in every era. We believe this will be highly entertaining, with edge-of-the-seat drama that will amaze audiences.”

He continued, “We are also thrilled to have Trace Adkins on the project. Although best known as a mega Country Music superstar (who has sold more than 11 million albums), Trace is also a ranch owner and someone who has a deep appreciation for cowboys, and the skills they must master.”

Trace Adkins said “I am beyond excited to team up with the folks at INSP and Glassman Media to host ‘Ultimate Cowboy Showdown!’ I’m equally pleased that the show will put a spotlight on some of the most authentic and hardworking cowboys from across the country. This should be a fun ride!”

In Ultimate Cowboy Showdown, 12 cowboys (men and women) from across the country will compete for the ultimate cowboy prize – a herd of cattle worth more than $50,000. Over the course of six nights, contestants will undergo a series of grueling physical and mental challenges that will test them individually and as teams. And to make it interesting, competitors will compete in exercises that will surely take them out of their comfort zones.  The last cowboy standing will walk away with a prize package that includes the herd, the coveted “Ultimate Cowboy Showdown” belt-buckle, and a lifetime of bragging rights.

Ultimate Cowboy Showdown, will be a 6-night event that will air exclusively on INSP this fall.  The series is produced for INSP by Glassman Media.

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